Analytics and Automation

Curated Resources (19)

Tools (4)

• Google Analytics analytics.google.comfreemium

  Web and app analytics service tracking user traffic, conversions, and behavioral metrics across digital properties.

• Matomo matomo.orgfreemium

  Open-source, privacy-focused web analytics platform providing complete data ownership and cookieless tracking options.

• PostHog posthog.comfreemium

  Open-source product analytics suite providing event tracking, session replay, feature flags, and A/B testing.

• Mautic mautic.orgfree

  Open-source marketing automation platform enabling automated email campaigns, lead nurturing, and cross-channel tracking.

Databases (3)

• Kaggle Marketing Datasets kaggle.comfree

  Public repository of real-world marketing analytics datasets, customer segmentation benchmarks, and conversion campaign logs.

• Statista statista.comfreemium

  Global data and business intelligence platform aggregating marketing metrics, digital advertising spend, and consumer behavior statistics.

• Our World in Data ourworldindata.orgfree

  Open-access scientific publication and database providing research on global digital technology adoption, internet usage, and communication metrics.

Learn (3)

• Google Analytics Academy on Skillshop skillshop.withgoogle.comfree

  Official educational training portal offering self-paced coursework and certification for Google Analytics 4.

• CXL cxl.compaid

  Specialized training institute offering peer-reviewed courses on digital analytics, customer data platforms, and conversion rate optimization.

• OpenLearn Marketing Communications open.edufree

  Free university-level courses covering marketing metrics, customer relationship systems, and campaign performance measurement.

Publications (3)

• Marketing Science pubsonline.informs.orgpaid

  Premier academic journal publishing quantitative research, econometrics, and data science methodologies applied to marketing.

• Journal of Marketing Analytics springer.compaid

  Peer-reviewed journal dedicated to practical applications of predictive modeling, big data analytics, and customer intelligence.

• Journal of Interactive Marketing journals.sagepub.compaid

  Scholarly journal exploring interactive technologies, digital channel attribution, and data-driven marketing systems.

Blogs and sites (3)

• Occam's Razor by Avinash Kaushik kaushik.netfree

  Influential blog by analytics pioneer Avinash Kaushik providing frameworks and strategic thinking on web analytics and data storytelling.

• Simo Ahava's Blog simoahava.comfree

  Authoritative technical blog focusing on Google Tag Manager, Google Analytics, server-side tracking, and web analytics implementation.

• Chief Marketing Technologist chiefmartec.comfree

  Industry-standard blog by Scott Brinker analyzing marketing technology (MarTech) stacks, integration trends, and marketing automation landscapes.

Events and conferences (3)

• MeasureCamp measurecamp.orgfree

  Global series of free, decentralized unconferences for practitioners in digital analytics, tracking, and conversion optimization.

• Marketing Analytics Summit marketinganalyticssummit.compaid

  Established annual conference focusing on digital analytics, marketing data architecture, and predictive analytics strategies.

• Superweek superweek.hupaid

  Annual international gathering of digital marketing analysts, data scientists, and attribution thought leaders.

Other subcategories

Advertising · Affiliate Marketing · Branding · Content Marketing · Digital Marketing · Growth Hacking · Marketing Fundamentals · Non-digital Marketing · Product Marketing · Public Relations · SEO · Social Media · Video and Mobile Marketing

Part of Marketing